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Google Ad Manager vs. Google Ad Manager 360
A side-by-side comparison of Google’s free Ad Manager account and the enterprise-grade Ad Manager 360 (GAM360) platform.
If you’d like to evaluate your GAM360 setup or explore an upgrade, our team can help.
Core Differences
Google offers two versions of Ad Manager. Both deliver ads, but only GAM360 provides the scale, controls, and workflows needed for growing monetization teams. Use this comparison to see what GAM360 unlocks as publishers expand.
Ad Manager (Free)
Basic ad serving for smaller publishers with simple display and mobile needs.
Ad Manager 360 (Enterprise)
Advanced analytics, audience and identity features, advanced video and audio capabilities, and programmatic tools for publishers with scale or complexity.
