How JAMA Network Scaled Ad Ops Efficiency by 27%

adops.com has been a valuable partner of JAMA Network for 10 years. We not only rely on them for their trafficking services, reporting, consulting, and technical solutions, but also their ability to find ways to help us evolve and grow within the digital advertising industry.

This is how a true partnership works together.

Eric HillDirector of Revenue Operations, JAMA Network, American Medical Association

The Challenge

AMA’s publishing arm, JAMA Network, runs a high-volume ad business across its website and newsletters. As campaign volume increased, the operational workload expanded across the campaign lifecycle - from trafficking to wrap-up reports.

Campaigns required consistent execution, while also supporting new ad products, template updates, and ongoing reporting reconciliation across systems.

AMA needed a trusted partner who could act as an extension of its ad operations team, handling execution while supporting broader growth and efficiency goals.

The Solution

adops.com operates as an embedded ad operations partner for AMA, supporting the full campaign lifecycle inside Google Ad Manager. The team works as an extension of AMA’s internal operations group, handling:

Campaign trafficking and pacing management
Creative QA
First- and third-party discrepancy monitoring
Custom creative templates
Campaign optimization
Troubleshooting ad server integrations and third-party creative functionality and delivery technologies
Reporting validation and reconciliation

Explore adops.com managed services

The Results

Scale. From February 2020 to January 2026, AMA grew total ad-serving volume by 147% more impressions, and over the same period, newsletter ad impressions served through EAC rose by a whopping 400%, without adding another email ad vendor.
Efficiency. The adops.com operational process resulted in a 27% increase in operational efficiency, while impression volume and revenue also increased.
Accuracy. After moving towards a true, user-initiated interstitial, AMA saw 50% fewer discrepancies between internal reporting and third-party measurement. That made performance conversations easier, and reduced the time spent chasing down “which number is right” questions.

"For the past decade, adops.com has been an integral partner to JAMA Network. In addition to delivering reliable operational and technical support, they consistently provide strategic insight that enables us to adapt, innovate, and grow within the ever-evolving digital advertising landscape. Their dedication to collaboration and continuous improvement truly reflects the strength of our partnership."

Sharon Goldsmith Manager of Digital Systems for JAMA Network, American Medical Association

How AMA Increased Ad Ops Efficiency by 27% While Scaling Delivery 147%

Find out how the Journal of the American Medical Association (JAMA Network) streamlined campaign execution and scaled impression volume with Managed Services from adops.com

The Challenge

The Solution

The Results

Build an ad ops model that can keep up with growth