How Audacy reinvented its creator marketplace in just three weeks

As an audio publisher with 44m monthly podcast listeners across a network of 40k micro podcasts, Audacy needs to source the best possible inventory to enable brands to reach highly engaged, precisely targeted audiences at scale across multiple hosting platforms.

When the company set out to launch a new audio advertising business - Audacy Creator Exchange - they needed an experienced, flexible adops team with a niche skillset across multiple areas of digital operations.

Specifically, they required expertise in tracking pixel URLs across many different measurement and ad systems. As these technologies are still relatively new to the audio advertising space (compared with other channels such as video), Audacy knew that this level of hands-on technical experience would be key to getting the internal adops team up to speed quickly.

adops.com consulted with Audacy on the operational process of building an ad marketplace and how best to augment existing staff with technical and expertise to support the growing workload.

Today, adops.com supports this end-to-end Creator Exchange business on a daily basis. They work closely with the internal adops team to traffic and manage ad campaigns within Audacy’s proprietary OMS, and help with campaign-specific tasks such as setting up tracking tags, pacing, and creative management.

This level of technical support allows campaign managers to shift their focus to core activities such as planning, driving more business, and managing dozens of internal and external relationships.

• Speed. adops.com helped build - and started actively  contributing to - the Audacy Podcast Reach  Extension initiative within three weeks. Despite  an unprecedented surge in campaign activity in  the first few months of the partnership, Audacy  has been able to keep pace with advertiser  demand at all times. 
  
• Agility. The flexible nature of the partnership means  Audacy can simply utilize the resources they need  at any given time, with adops.com catering to  seasonal peaks and troughs. 
  
• Efficiency. By leveraging adops.com’s expertise to handle  campaign-specific, repetitive, and technical tasks  efficiently, saving an average of 30 person hours  per week, Audacy’s internal team is able to  focus on the high-level running of the business,  maintaining external customer relationships, and  bringing in new business.